Influencer Marketing

Influencer Marketing Trends to Watch in 2024

Influencer marketing trends are evolving; if you keep using the methods you learned a decade ago, your marketing will soon be obsolete. Read this guide for 22 new influencer marketing trends in 2024 and learn how to leverage them effectively.

By Daniel Cruz | 14 MIN READ

How To Find Influencers - The Ultimate Guide

How to find influencers on different platforms - we show you everything you need to know.

By David Morneau | 17 MIN READ

Top 10 Instagram's Creator Marketplace Alternatives

Unlock 2024’s top 10 alternatives to Instagram’s Creator Marketplace. Connect with influential creators on platforms designed for brand growth and engagement.

By Alexandra Kazakova | 21 MIN READ

Top 10 TikTok Creator Marketplace Alternatives

Discover 2024’s top 10 TikTok Creator Marketplace alternatives. Find platforms offering innovative ways to collaborate with influencers and boost your brand.

By Alexandra Kazakova | 19 MIN READ

Top 10 Snapchat Creator Marketplace Alternatives

Explore the top 10 alternatives to Snapchat Creator Marketplace in 2024. Discover platforms that connect brands with influencers for impactful collaborations.

By Alexandra Kazakova | 19 MIN READ

Top 60 Social Media Agencies For Your Use Case in 2024

Discover the top 60 social media agencies of 2024 tailored to your specific needs. Boost your brand’s online presence with expert strategies and solutions.

By Alexandra Kazakova | 57 MIN READ

B2B Influencer Marketing: What It Is, Why Use It, And Our Influencers’ Awesome Tactics [Real Case Study + FREE Tools]

Unlock B2B growth with our influencer marketing guide: Learn why it works, discover tactics from real case studies, and access FREE tools.

By Alexandra Kazakova | 11 MIN READ

Top 30 Digital Marketing Agencies in Canada

Discover the top 30 digital marketing agencies in Canada, offering cutting-edge strategies for business growth and online success. Find your ideal partner!

By Alexandra Kazakova | 30 MIN READ

How to Find Amazon Influencer Storefront: FREE Tool [+ 8 Other Methods Our Clients Use]

Discover the top FREE tool and 8 proven methods to easily find Amazon Influencer Storefronts, as recommended by our expert clients. Start now!

By Alexandra Kazakova | 12 MIN READ

Top 30 Social Media Agencies in San Francisco

Explore the top 30 social media agencies in San Francisco, delivering innovative strategies for brand visibility and engagement.

By Alexandra Kazakova | 29 MIN READ

Instagram Engagement Rate Calculator: 9 Calculators Compared [An Influencer Platform’s POV]

Compare 9 leading Instagram engagement rate calculators to boost your social media performance. Discover the best tool for maximizing engagement today!

By Alexandra Kazakova | 12 MIN READ

Top 25 Social Media Agencies in Austin

Discover Austin’s top 25 social media agencies, driving brand expansion and connection. Find your perfect match now!

By Alexandra Kazakova | 27 MIN READ

Top 30 Social Media Agencies in San Diego

Discover the leading 30 social media agencies in San Diego, offering innovative strategies for brand growth and connection. Choose your perfect partner now!

By Alexandra Kazakova | 28 MIN READ

LinkedIn Influencers: An Influencer Platform’s Guide to Become One [to Grow Your B2B Business]

Learn how to become a LinkedIn Influencer with our guide. Boost your B2B business by leveraging insider tips and strategies for success on the platform.

By Alexandra Kazakova | 14 MIN READ

Klaviyo vs. Mailchimp: An Influencer Platform’s Perspective [and 2024 Complete Guide]

Dive into our comprehensive 2024 guide comparing Klaviyo vs. Mailchimp, tailored from an expert’s viewpoint. Find out which email marketing tool suits you best!

By Alexandra Kazakova | 19 MIN READ

9 Best Instagram Email Scrapers to Collect Contact Information

The best Instagram email scrapers to help you collect emails from Instagram profiles.

By Alexandra Kazakova | 13 MIN READ

Instagram Ad Mockup Generator: 7 Best Tools for Your Next Instagram Campaign [Our Influencer Platform’s POV]

Find the 7 best Instagram ad mockup generators from our influencer platform’s POV to elevate your next campaign. Create stunning ads that captivate and convert.

By Alexandra Kazakova | 10 MIN READ

Influencer Marketing for Beauty Brands: 7-Step Action Plan, Tools, Templates [and Our Agency’s Rants]

Master influencer marketing for beauty brands with our 7-step plan, tools, and templates, plus insights and rants from our agency’s experience. Learn more inside!

By Alexandra Kazakova | 16 MIN READ

9 Instagram Ad Formats: How to Pick + Best Tools to Maximize Ad Performance

Discover 9 Instagram ad formats and learn how to choose the right one for your campaign, along with the best tools to boost ad performance. Start optimizing now!

By Alexandra Kazakova | 15 MIN READ

YouTube Shorts vs TikTok: Which Is Best + FREE Tools to Assess Strategic Impact

Explore YouTube Shorts vs TikTok in our comparison to determine which platform suits your needs, plus free tools to measure their strategic impact on your goals.

By Alexandra Kazakova | 15 MIN READ

Facebook Reels: Power Them Up with Influencer Marketing + Best TOOLS

Boost your Facebook Reels with influencer marketing insights and discover the best tools to enhance your strategy and engagement in this comprehensive guide.

By Alexandra Kazakova | 14 MIN READ

Top 15 Social Media Agencies in the UK As Of 2024

Find the best 15 social media agencies in the UK that can help grow your brand online and connect better with your followers.

By Alexandra Kazakova | 18 MIN READ

Top 18 Social Media Agencies in the US

Discover the top 18 social media agencies in the US, offering cutting-edge strategies to boost your online presence and engage your audience effectively.

By Alexandra Kazakova | 21 MIN READ

Monetizing Your Influence: A Guide to Financing Your Influencer Career

Turn influence into income with our guide on monetizing your career. Finance your influencer journey and transform passion into profit!

By Alexandra Kazakova | 7 MIN READ

12 Best Influencer Marketing Tools to Try in 2024

These 12 very best influencer marketing tools to power up your marketing strategy in 2024 and beyond.

By David Morneau | 19 MIN READ

How to Find YouTube Influencers: 7 Essential Tactics for Connecting with the Right Creators

We’ll teach you how to find YouTube influencers according to your needs using our experience. This article reveals 7 ways to find relevant creators for your influencer campaign, with step-by-step advice.

By Alexandra Kazakova | 14 MIN READ

Best 40 Marketing Conferences to Attend in 2024

Explore the top 40 marketing conferences of 2024! Stay ahead in trends, network with experts, and boost your marketing strategy. Essential for professionals!

By Alexandra Kazakova | 18 MIN READ

30 Top Marketing Agencies in Miami for 2024

Check out the top 30 Miami marketing agencies to find the perfect partners for boosting your local success in 2024!

By Alexandra Kazakova | 26 MIN READ

Top 11 Marketing Agencies in Toronto in 2024

The very best marketing agencies in the Toronto area - with their details and areas of expertise.

By Alexandra Kazakova | 12 MIN READ

29 Top Marketing Events in the US as of 2024

Whether you are an experienced marketer or just starting out, these events are great places to learn more, make connections, and get new ideas!

By David Morneau | 15 MIN READ

Top 15 Automotive Marketing Agencies: Driving Success in the Auto Industry

We’ve listed the top 15 automotive marketing agencies. You’ll discover their industry expertise, notable clients, and key services.

By Alexandra Kazakova | 18 MIN READ

Top 15 Tourism Marketing Agencies to Consider in 2024

We’ve listed the top 15 tourism marketing agencies. You’ll discover their industry expertise, notable clients, and key services.

By Alexandra Kazakova | 16 MIN READ

Top 7 Panel Recruitment Services: Streamlining Market Research in 2024

Discover the top 7 panel recruitment services and agencies of 2024, designed to enhance and streamline your market research projects efficiently.

By Alexandra Kazakova | 9 MIN READ

HypeAuditor vs Heepsy: In-Depth Comparison [+ Better Alternative]

This article compares HypeAuditor vs Heepsy in terms of their functionality, influencer database, filters, pricing models, analytical reports, and more.

By Alexandra Kazakova | 9 MIN READ

Top 16 Growth Marketing Agencies That Will Skyrocket Your Growth in 2024

In this listicle, we’ve handpicked the top 16 growth marketing agencies that can help your business flourish.

By Alexandra Kazakova | 17 MIN READ

Top 29 Influencer Marketing Agencies in 2024

Upgrade your brand’s influence in 2024 with our top 29 influencer marketing agencies. Discover effective influencer collaborations and boost your presence!

By Alexandra Kazakova | 23 MIN READ

Top 15 Education Marketing Agencies As Of 2024 (Full Review)

We’ve listed the top 15 education marketing agencies. You’ll discover their industry expertise, notable clients, and key services.

By Alexandra Kazakova | 16 MIN READ

What Is Creator Marketing: The Ultimate Guide for 2024

Unlock the secrets of creator marketing in 2024 with our ultimate guide. Explore the strategies to elevate your brand through collaboration and innovation.

By Alexandra Kazakova | 14 MIN READ

15 Top Food Marketing Agencies [2024 Review]

The very best food marketing agencies to help you promote your products to the right audiences.

By David Morneau | 16 MIN READ

10 Top Marketing Agencies in San Diego (The 2024 List)

Elevate your business with our list of the top 10 marketing agencies in San Diego for 2024. Discover trusted partners to drive success in your local market!

By Alexandra Kazakova | 13 MIN READ

Top 15 Advertising Agencies in London [2024 Review]

We’ve curated a list of London’s top 15 advertising agencies that offer a wide range of digital marketing services, from social media marketing to branding and beyond. Each agency has unique strengths, so let’s dive in and explore what makes them stand out.

By Alexandra Kazakova | 17 MIN READ

Top 15 Advertising Agencies in Denver: Elevate Your Brand in the Mile High City

We’ve listed the top 15 advertising agencies in Denver. You’ll discover their industry expertise, notable clients, and key services.

By Alexandra Kazakova | 17 MIN READ

Top 15 Advertising Agencies in Toronto - 2024 Review

Let’s dive into Toronto’s top 15 advertising agencies that can take your brand to the next level.

By David Morneau | 17 MIN READ

Top 15 Advertising Agencies in Philadelphia in 2024

We’ve curated a list of the top 15 advertising agencies in Philadelphia that excel in various industries, offering a wide range of digital marketing services to help your business thrive.

By Alexandra Kazakova | 16 MIN READ

10 Top Influencer Management Tools for Marketers

The very best influencer management tools for 2024, no matter what industry or niche you’re in.

By Alexandra Kazakova | 17 MIN READ

30 Top Influencer Marketing Agencies in Los Angeles

Boost your LA brand with our list of 30 top influencer marketing agencies in 2024. Find the perfect partners to make your online presence stand out

By Alexandra Kazakova | 23 MIN READ

Top 15 Creative Ad Agencies in Los Angeles [2024 Edition]

These top 15 creative ad agencies in Los Angeles have the expertise and creativity to transform your vision into reality.

By Alexandra Kazakova | 18 MIN READ

8 Best Marketing Agencies in France in 2024

Supercharge your brand in France with our list of the 8 best marketing agencies in 2024. Find the perfect partners to elevate your business success!

By Alexandra Kazakova | 11 MIN READ

Top 15 Social Media Agencies in France

Find the best 15 social media agencies in France to help make your brand more popular online and get closer to your audience

By Alexandra Kazakova | 20 MIN READ

30 Best Marketing Agencies in NYC in 2024

Find the best marketing help in NYC! Our list of 30 top New York agencies in 2024 helps you pick the right partner to make your brand stand out.

By Alexandra Kazakova | 28 MIN READ

Top 15 Financial Marketing Agencies That Drive Results in 2024

We’ve listed the top 15 financial marketing agencies. You’ll discover their industry expertise, notable clients, and key services.

By Alexandra Kazakova | 17 MIN READ

Top 8 Influencer Analytics Tools for Marketers

A list of the very best influencer analytics tools that can give you all the details you need on your potential partners.

By Alexandra Kazakova | 14 MIN READ

Top 15 Influencer Marketing Agencies in New York As Of 2024

With New York City being a hub of creativity and innovation, it’s no surprise that the city is home to some of the best influencer marketing agencies. These agencies leverage the power of social media and influential voices to create authentic brand experiences that resonate with consumers.

By Alexandra Kazakova | 16 MIN READ

Top 10 Performance Creative Agencies to Work With (2024 Edition)

Explore 10 best performance creative agencies of 2024. Enhance your advertising with our top picks, specializing in impactful and results-driven creativity.

By Alexandra Kazakova | 13 MIN READ

Top 15 Advertising Agencies in Michigan (2024 Review)

Welcome to our guide, where we shine a spotlight on the top 15 advertising agencies in Michigan.

By David Morneau | 17 MIN READ

Top 15 CPG Marketing Agencies: Boost Your Brand's Success

Boost your product success with our list of the best 15 CPG marketing agencies. Find the perfect partner to make your goods stand out!

By David Morneau | 18 MIN READ

Top 15 Meta Advertising Agencies: A Comprehensive Review for 2024

Looking for a Meta advertising agency for your business? Here are our top picks for 2024.

By Alexandra Kazakova | 17 MIN READ

30 Top Healthcare Marketing Agencies in 2024

Get your healthcare brand noticed in 2024! Check out our list of 30 top marketing agencies to find the right partners for more visibility and success!

By Alexandra Kazakova | 29 MIN READ

15 Top Beauty Marketing Agencies [2024 Review]

Discover the best 15 beauty marketing agencies in 2024. Find the right partner to make your beauty brand even better and more successful!

By David Morneau | 18 MIN READ

16 Top Paid Media Agencies: Finding the Right Partner for 2024

Conquer 2024 with our guide to the top 16 paid media agencies. Discover the perfect partner to amplify success for your brand!

By Alexandra Kazakova | 16 MIN READ

Top 15 TikTok Marketing Agencies to Supercharge Your Brand in 2024

Supercharge your brand on TikTok in 2023 with our list of the top 15 TikTok marketing agencies. Discover experts who can elevate your TikTok marketing game!

By Alexandra Kazakova | 16 MIN READ

Top 15 Video Marketing Agencies As of 2024

These top 15 video marketing represent a diverse array of expertise, innovation, and creativity, each with a unique approach to harnessing the power of video content.

By Alexandra Kazakova | 17 MIN READ

Top 15 Advertising Agencies in the UK As Of 2024

Whether you’re a startup looking to make a splash or an established brand aiming to take things up a notch, these top 15 advertising agencies in the UK have got you covered.

By Alexandra Kazakova | 16 MIN READ

Top 15 Instagram Marketing Agencies for 2024 [Comprehensive Review]

Improve your Instagram game in 2024 with our comprehensive review of the top 15 marketing agencies. Choose the best partner for your brand’s success!

By Alexandra Kazakova | 16 MIN READ

Top 15 Fashion Marketing Agencies: Make Your Fashion Brand Stand Out

We’ve curated a list of the top 15 fashion marketing agencies that excel in enhancing brand visibility, driving engagement, creating immersive digital experiences, and boosting sales.

By Alexandra Kazakova | 16 MIN READ

Top 9 Influencer Outreach Tools to Try in 2024

Reaching out to influencers can be a lot harder than it initially seems. Here are 9 influencer outreach tools to help you out.

By David Morneau | 14 MIN READ

11 Best Marketing Agencies in the UK for 2024

Explore the top marketing agencies in the UK for 2024. Our list highlights the best in the industry, helping you make informed choices for your business.

By Alexandra Kazakova | 11 MIN READ

Finding Micro-Influencers in 2024

Learn how to find micro-influencers in 2024 with our definitive guide. Get tips and strategies to connect with the right influencers for your brand.

By Alexandra Kazakova | 7 MIN READ

Influencer Rate Sheet: How Much Do Influencers Charge in 2024

Find out what an influencer rate sheet is and how much influencers are typically paid.

By Alexandra Kazakova | 12 MIN READ

The ULTIMATE Guide to Calculate Your Return on Ad Spend + Best ROAS Calculator

Master ROAS calculation with the ultimate guide and the best calculator, maximizing your ad spend effectiveness for superior returns.

By Alexandra Kazakova | 12 MIN READ

How to Calculate Engagement Rate on Instagram: 6 Formulas + Free Engagement Rate Calculator

Can’t gauge your Instagram success? You’re on the right page to learn how to calculate engagement rates on Instagram as well as try out a free calculator.

By Alexandra Kazakova | 10 MIN READ

The ULTIMATE Guide to Calculate Your Click-Through Rate + Best CTR Calculator

We’ll use our experience to discuss what is CTR, its benefits, and share insider tips to improve it, as well as introduce an awesome free CTR calculator.

By Alexandra Kazakova | 13 MIN READ

Is Posting Too Much on TikTok Bad? YES (Find Out Why)

At inBeat, we’ve seen brands and influencer content getting buried by the TikTok algorithm because of poor posting frequency, correlated with a lack of understanding of their audience. But you’re on the right page to learn how to avoid that.

By Alexandra Kazakova | 12 MIN READ

9 Influencer Marketing Metrics to Determine the Success of Your Strategy

The most important influencer marketing metrics you should track in your marketing campaigns.

By Alexandra Kazakova | 12 MIN READ

Instagram Email Finder – How to Find Someone’s Email in Seconds

How to easily find Instagram user emails, with several different Instagram email finder options.

By David Morneau | 9 MIN READ

How to Do an Instagram Bio Search in 3 Easy Ways

Three easy ways to do an Instagram bio search and find the exact profile that you need.

By David Morneau | 7 MIN READ

What Is a Social Media Ambassador and What Do They Do?

A social media ambassador can be a valuable asset to your marketing campaigns. Here is what you need to know about them.

By David Morneau | 12 MIN READ

What Is Influencer Mapping and Why Does It Matter?

Influencer mapping is an effective way to refine and power up your influencer marketing strategy. Here is how to do it.

By David Morneau | 9 MIN READ

What Are Niche Influencers and Why Should You Hire One

Niche influencers can be an extremely affordable and effective way to achieve your marketing and revenue goals.

By David Morneau | 10 MIN READ

Influencer Email Template: How to Skyrocket Your Open Rates

Learn how to create an effective influencer email with our proven influencer email templates.

By David Morneau | 11 MIN READ

How to Use Influencer Marketing for Recruitment

Influencer marketing can be great for many things, including hiring. Here’s how to do it.

By David Morneau | 15 MIN READ

Using Influencers for Affiliate Marketing in 2024

Boost your affiliate marketing in 2024 using influencers. Discover effective strategies to harness their power for increased sales and business growth.

By Alexandra Kazakova | 11 MIN READ

How To Create a Push Notification Strategy for Your Mobile App

Learn how to use push notifications to engage and keep users, optimize campaigns, and drive conversions. We’ll help you build a push notification strategy today.

By David Morneau | 13 MIN READ

How To Do an App Competitor Analysis in 7 Easy Steps

Marketing a mobile app is a process that starts with one thing - an app competitor analysis.

By David Morneau | 10 MIN READ

ASO vs SEO – Which Do You Need for Your Mobile App?

ASO and SEO are powerful methods to promote your mobile app. But which one is the better for your business?

By David Morneau | 13 MIN READ

UGC Videos: The Ultimate Guide to User-Generated Video Content

Everything you ever wanted to know about UGC videos, complete with examples and guidelines on how to launch your own campaign.

By David Morneau | 13 MIN READ

What is Word of Mouth Marketing and How To Use it for your Brand

Find out what word of mouth marketing is and how it works through practical examples and a guide - for CPG.

By David Morneau | 15 MIN READ

What Is Amazon Influencer Marketing and How Does It Work?

What is the Amazon Influencer Marketing Program, how does it work, and is it right for you?

By Daniel Cruz | 9 MIN READ

How to Create a Successful Influencer Marketing Strategy (+ Examples)

Learn how to reach a wider audience, increase engagement, and boost your sales as we discuss the intricacies of influencer marketing campaigns.

By Daniel Cruz | 17 MIN READ

The Only Influencer Contract Template You Will Ever Need

Make sure you manage influencer collaborations properly. Use our contract template to build secure relationships with your influencers.

By David Morneau | 10 MIN READ

Macro vs Micro Influencer: Which do You Need For your Next Marketing Campaign?

Even though it’s a fairly new marketing strategy, influencer marketing got a lot of attention in recent years.

The reason is simple - it’s incredibly effective when you do it the right way.

However, choosing that “right” way is the hardest part.

When it comes to influencer marketing, there are two main types of influencers: macro and micro.

Macro influencers have a large following (usually 500,000 to a million followers), while micro-influencers have smaller follower bases (usually betwe

By David Morneau | 11 MIN READ

How to Use Influencer Marketing for E-commerce

Using influencers has become a massive marketing trend because of influencers’ trust-based relationships with their audience.

People buy from people, and it’s clearer than ever that social proof drives e-commerce sales.

It is even expected that the influencer marketing industry will surpass $16 billion [https://influencermarketinghub.com/influencer-marketing-statistics/#:~:text=Marketers%20Will%20Increase%20Their%20Spending,compared%20to%202021’s%20%243.69%20billion.] in e-commerce valuatio

By Daniel Cruz | 22 MIN READ

What Are the Different Types of Influencers?

Before you embark on creating an influencer marketing campaign, you need to know how to find the right ones.

That’s why we created a helpful guide explaining the different types of influencers and what to expect from partnering with them.

TL;DR

• Agencies categorize influencers based on follower count into:

• Mega influencers (1 million+ followers)
• Macro influencers (500K to 1 million followers)
• Mid-tier influencers (50K to 500K followers)
• Micro influencers (10K to 50K followers)

By Daniel Cruz | 12 MIN READ

Influencer Creative Brief Template

An influencer creative brief template saves time and money. Read how to write this form and download your free template here.

By Daniel Cruz | 6 MIN READ

25 Influencer Marketing Stats, Facts & Trends

Read these 25 Influencer Marketing statistcs to understand why it’s so effective and how you can make the most out of your campaigns on social media.

By Daniel Cruz | 10 MIN READ

Have You Found The Perfect Influencer to Market Your Brand?

Finding the right influencers can be hard. Here’s how to search and select relevant influencers for your business.

By David Morneau | 6 MIN READ

Influencer Marketing for Fashion Brands

Studies show that the global fashion influencer marketing market will grow by about 35.7% CAGR until 2027. You can hop on that train too.

By David Morneau | 9 MIN READ

Influencer Marketing for CBD Brands

Read this guide to find out more about the pros and cons of influencer marketing for CBD brands. We’ll discuss some legal background, plus how to pick the right influencers and channels.

By David Morneau | 7 MIN READ

Influencer Marketing for DTC Brands

If you have a direct-to-consumer (DTC) brand, influencer marketing is one of the most cost-effective marketing strategies for you. Studies show that influencer marketing can increase your profits to as much as high as 650%.

By David Morneau | 8 MIN READ

How to Contact Influencers

Contacting influencers is an important part of the influencer marketing process. In this article, we walk you through this task efficiently.

By Alexandra Kazakova | 8 MIN READ

How to Write an Influencer Brief

An influencer brief is key to a successful influencer marketing campaign. Once you found the right influencer, it can be tempting to rush and launch the campaign after discussing just a few basic guidelines.

By Alexandra Kazakova | 8 MIN READ

How Much Does Influencer Marketing Cost?

49% [https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you] of consumers depend on influencer recommendations, but how much does the influencer marketing cost?

Many marketers are confused about the costs of influencer marketing.

There is no standard or clear line when it comes to influencer pricing. It’s the wild wild west.

In this article, you will learn what to expect when budgeting for influencer marketing campaigns on different social medi

By Alexandra Kazakova | 10 MIN READ

Who Trusts Influencers?

In this infographic, we cover the level of trust people have in influencers based on age group, ethnicity and gender.

By David Morneau | 1 MIN READ

What Is an Influencer Search Engine?

An influencer search engine is a tool, which helps you find influencers on social media, such as TikTok and Instagram.

By Alexandra Kazakova | 6 MIN READ

Avoid These 5 Things at All Costs When Working With Influencers

This article covers tips and tricks to detect fraudulent influencers. We go through fake engagement to unethical automation to help you understand what a good influencer is.

By David Morneau | 6 MIN READ

Easily Scale Your Influencer Marketing Campaigns

In this guide, I will go through the process of discovering, pitching, and managing micro-influencers at scale.

By David Morneau | 9 MIN READ

How To Slash your Cost per Conversion by 80% Using Influencer-Generated Content

Influencer-generated content (IGC) or user-generated content (UGC) outperforms studio/stock content by a factor of 5 to 1 on conversions. We have witnessed this first hand across multiple clients we work with on the agency side.

By David Morneau | 10 MIN READ

Thinking Differently About Influencer Marketing

When we think of influencer marketing, we tend to think of a marketing channel; a means of distribution. How many people will our collaboration reach? How many sales will it generate?Although there is logic to such thinking, it does not fully utilize the influencer’s potential.

By David Morneau | 7 MIN READ