INFLUENCER MARKETING

HypeAuditor vs Heepsy: In-Depth Comparison [+ Better Alternative]

HypeAuditor and Heepsy are popular influencer search engines.

Heepsy even markets itself as the best HypeAuditor alternative for influencer marketing campaigns.

You’re on the right page to find out if that’s actually true.

This article compares HypeAuditor vs Heepsy in terms of their functionality, influencer database, filters, pricing models, analytical reports, and more.

We’ll offer many insider tips from our experience as an influencer marketing platform and show you a better alternative.

Let’s dive in.

TL;DR: HypeAuditor vs Heepsy

Functionality:

• Heepsy: Offers global creator search, influencer lists, bulk contact, and management tools but lacks campaign monitoring features.
• HypeAuditor: Better for social media management, featuring influencer discovery, advanced analytics, campaign management, and competitor analysis. Includes a Shopify integration for e-commerce brands.
• Better Alternative - inBeat: Provides access to top influencers, profile auditing, UGC platform, and integration with CRM systems.

Influencer Database:

• Heepsy: Focuses on Instagram, YouTube, TikTok influencers, with a database of around 11 million creators but excludes nano-influencers below 5k followers.
• HypeAuditor: Larger database of 68.7 million across multiple platforms, including TikTok, YouTube, Instagram, Twitch, and X.
• Core Filters: Both platforms offer essential influencer recruitment filters. HypeAuditor provides additional advanced filters like growth rate and audience quality, while Heepsy has audience authenticity analysis.
• Analytics Reports: Both platforms provide detailed reports, with HypeAuditor offering a fraud detection solution and Heepsy including audience demographics and authenticity analysis.
• User Experience: Heepsy is more user-friendly for beginners, while HypeAuditor offers more in-depth features suitable for experienced marketers.
• Price and Subscription: Heepsy starts at $49/month, HypeAuditor at $399/month. inBeat offers a more affordable option at $35/month.
• Free Version: Both have limited free versions. HypeAuditor restricts to the first three search results, while Heepsy shows all results but with limited functionalities.
• Final Recommendation: inBeat is a superior alternative, offering more affordable plans, comprehensive tools, and a broader range of influencers, including the top 2% of content creators and lookalike influencer search capabilities.

1. Functionality

Heepsy is a global creators’ search engine with advanced brand and agency tools. You can use it to:

• Find global content creators on social media platforms like Instagram, YouTube, and TikTok using a wide range of filters.
• Create influencer lists and contact influencers in bulk. You also get templates and outreach analytics for your influencer campaign.
• Organize and manage your collaborations with flexible boards. You can get proposals, arrange payments, and chat for optimal relationship management.

On the downside, this influencer marketing tool has no campaign monitoring feature.

That means you’ll need a different influencer marketing platform to monitor your campaigns, tracking posts and performance metrics.

HypeAuditor is better for social media management thanks to standout features like influencer discovery, advanced analytics, campaign management, and competitor analysis.

You can use this platform for:

• Analytics and reporting
• Campaign management & statistics
• Competitor analysis
• Influencer analytics
• Influencer discovery
• Influencer outreach
• Influencers list export
• Media plan
• Tracking emerging trends

Insider tip: If you have an e-commerce brand, pick HypeAuditor because it boasts a neat Shopify integration that tracks your influencer campaign's total clicks, sales, and ROI. Those are great features if you run ecommerce affiliate programs.

Better Alternative

We don’t want to brag – but inBeat works with the top 1% of influencers.

That means you can access hand-picked content creators who speak directly to your target audience on social media platforms.

After you find relevant influencers, export the list of creators as a CSV file and integrate it with your CRM system.

Apart from influencer search, our paid version includes two other main functions:

• Profile auditor: This helps you understand your creators’ stats and legitimacy on different social networks, from engagement rate to follower quality.
• UGC platform: This tool helps you scale your influencer marketing efforts with UGC. And you get unlimited usage rights to their high-quality content. All you have to do is upload your creative brief.

2. Influencer Database

In terms of their influencer database, HypeAuditor takes the cake.

Heepsy connects you with Instagram, YouTube, and TikTok influencers. And their database is approximately 11 million creators – which is not awesome at a global scale.

Plus, their TikTok and Instagram influencers have over 5,000 followers.

That means you can’t use Heepsy for nano-influencers below 5k followers.

HypeAuditor’s extensive influencer database of 68.7 million creators is spread over TikTok, YouTube, Instagram, Twitch, and X (formerly known as Twitter).

As you can see, HypeAuditor has influencer profiles from more social networks.

But both tools help you find suitable influencers thanks to their in-depth analytics. And you can use them both to build successful influencer relationships.

Better Alternative

inBeat has millions of social media influencers of all sizes – from nano and micro - influencers to macro-influencers.

Our fast influencer search engine has deep search and custom filtering.

You'll get instant access to potential influencers' social media accounts and see in-depth metrics like follower count, engagement rate, and more.

Plus, our UGC marketplace lets you work with the top 1% of influencers to create UGC content according to your brief.

3. Core Filters

Both Heepsy and HypeAuditor have good core filters for influencer recruitment, including:

• Location
• Category
• Followers
• Engagement
• Keywords
• Hashtags

Besides the demographic search (audience’s location, age, gender, ethnicity, and interests), HypeAuditor has additional advanced filters: growth rate and audience quality.

Heepsy’s advanced standout features include audience authenticity, meaning the percentage of real vs. fake followers.

Insider tip: HypeAuditor lets you find creators with similar profiles to your successful influencers.

That’s a great feature if you’ve zeroed in on top performers and want to expand your network with similar creators targeting the same audiences and content topics.

Better Alternative

inBeat is arguably better than both platforms because:

• You get a slew of demographic filters.
• You can filter by keywords and hashtags innovatively, choosing key terms you don’t want your creators to use.
• You can also run lookalike searches to find similar creators to your existing brand ambassadors.

And all that for $35/month compared to HypeAuditor’s $399.

4. Analytics Reports

Both Hype Auditor and Heepsy offer detailed reports.

Heepsy’s advanced reports include:

• Audience demographics
• Authenticity analysis
• Cost estimation
• Brand collaborations

HypeAuditor’s 35 in-depth metrics analyze Instagram, YouTube, TikTok and Twitch influencers in terms of:

• Audience location and interests
• Audience size
• Age-gender split
• Authenticity
• Follower growth rate
• Comment authenticity
• Reachability
• Overall audience quality
• Total and average views
• Reaction rates
• And more

HypeAuditor also has a fraud detection solution based on a trained machine learning model. Using over 53 patterns, this software can detect low-quality audiences and fake influencers who buy these bot accounts.

Better Alternative

inBeat also gives you access to comprehensive reports.

But more importantly, we have a friendly and prompt customer support team. So you can contact us with direct requests.

Our helpful team will assist you with personalized campaign analytics to gauge your influencer marketing efforts.

5. User Experience

Heepsy has a more user-friendly interface than HypeAuditor – at least for beginners.

HypeAuditor is also easy to use but has a steeper learning curve.

That’s not necessarily bad for experienced marketers and agencies – in fact, the platform has more key features and value metrics that you’ll need in your influencer marketing strategy.

6. Price and Subscription

Heepsy pricing plans start at $49 per month, whereas HypeAuditor is more expensive at $399 per month.

The difference is easy to explain; HypeAuditor has a wider database of influencers and a wider range of features.

Of course, both have more expensive plans.

A Heepsy subscription gives you access to all their network searches, so you won’t need to fork out more money for additional networks.

An interesting feature is that you can subscribe to Heepsy without booking a demo first. This is great for people who want to get straight to work. However, HypeAuditor asks you to schedule the demo before you can subscribe to them.

Insider tip: Our experience at inBeat shows that marketers who don’t watch demos first have higher chances to unsubscribe. So, we advise you to book demos even if you already have influencer marketing expertise.

Better Alternative

Our influencer platform’s prices start at $35/month, which is better than both platforms above.

We also have more options.

You can book the demo, play on our free platform, and watch a neat 34-second intro video to see how our influencer platform works:

7. Free Version

HypeAuditor and Heepsy have free versions with limited functionalities for their influencer discovery platforms.

That means they allow you to search for influencers for free.

All you have to do is register and then log into your HypeAuditor or Heepsy account. These free accounts let you use their influencer discovery tools.

Warning: HypeAuditor only lets you see the first three search results – which, in our professional opinion, is simply bad business.

Heepsy does better because it lets you see all the results.

However, you cannot use the audience filters with the free version. You also can’t tap on the Brand Fans and Customer sections. Here’s what that looks like for fitness Instagram creators:

Better Alternative

With inBeat, you get the best of both worlds. Our free version features all the in-depth features you need for a relevant search.

And you get to see all the most relevant creators with easy-to-compare profiles:

We also boast a free toolkit with everything you need for your campaign, from an engagement rate calculator to a fake follower checker and ROAS calculator:

What Should You Choose?

After reviewing HypeAuditor and Heepsy, you now have a better understanding of what each platform can do so you can make an informed decision.

Heepsy is best if you’re looking for a more affordable influencer marketplace and campaign management solution.

You can use their search tool, especially for Instagram, TikTok, and YouTube, but you can’t find influencers with below 5k followers on Instagram/TikTok or below 1k followers on YouTube.

HypeAuditor is a more expensive solution for influencer marketing and social media campaigns.

You can try HypeAuditor for its advanced search features, audience insights, and detailed analytics, allowing you to pick the best creators.

But we promised a better alternative at the start of this article.

And inBeat is that better solution because it:

• It has more affordable pricing plans than both Heepsy and HypeAuditor.
• Has more free functionalities.
• Boasts a comprehensive toolkit with different calculators.
• Can connect you with the top 1% of influencers.
• Can find lookalike influencers.
• Lets you pick which keywords you don’t want your influencers to use.

You can also scale inBeat with its UGC Platform or even the inBeat Agency if you want personalized influencer-generated content creation.

So, try inBeat now – it’s fast, free, and flexible.

inBeat, for free

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