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Ambassador Marketing

Building a brand ambassador program isn’t an easy task. It takes time and effort, and at times, it is almost impossible to predict how things will unfold. But there are valuable lessons we gained from our experience in building brand ambassador programs. To understand what we have done right, we analyzed our successes and failures and well-known brand ambassador programs like American Express and The North Face in detail and wrote down our insights on what makes them work so well.

People choose brands that they like and trust, not just those that are easy or convenient. It takes time to earn the loyalty of your customers. A loyal customer base is more than just a list of names, customer support tickets, or social media followers. Every individual in your customer base should feel personally connected to your brand, feel part of the community you’ve created together and be ready to defend you at all times. Trust, integrity and a shared purpose are at the foundation of successful brand ambassador programs. In these articles, you will learn how to build your own.

Recent

Brand Ambassador Email Template: Strategy Guide + 5 FREE Templates You Can Steal RIGHT NOW AMBASSADOR MARKETING

Brand Ambassador Email Template: Strategy Guide + 5 FREE Templates You Can Steal RIGHT NOW

Our agency shares 5 email templates for different brand ambassadors; a list of tools you can use along the way, as well as insider tips from our experience!

By Alexandra Kazakova | 15 MIN READ

Brand Ambassador Contract Template: Complete Guide + Template AMBASSADOR MARKETING

Brand Ambassador Contract Template: Complete Guide + Template

We’ll take you through the pros and cons of having a brand ambassador contract; 12 essential things to include, 10 mistakes to avoid as well as a template!

By Alexandra Kazakova | 13 MIN READ

How to Create an Instagram Ambassador Program: The Ultimate Guide AMBASSADOR MARKETING

How to Create an Instagram Ambassador Program: The Ultimate Guide

Instagram brand ambassador programs are efficient strategies that can increase your brand’s awareness, reputation, and ROI. The catch is that you have to use them wisely.

By David Morneau | 13 MIN READ

How to Launch a Brand Ambassador Program: An A-Z Guide AMBASSADOR MARKETING

How to Launch a Brand Ambassador Program: An A-Z Guide

The crucial mistake some still make is not addressing their customers’ needs. If you want to avoid that, consider a brand ambassador program. In this guide, you will learn how to start a successful brand ambassador program from scratch.

By David Morneau | 14 MIN READ

The Ultimate Guide to Ambassador Marketing AMBASSADOR MARKETING

The Ultimate Guide to Ambassador Marketing

This complete guide covers why ambassador marketing works, what other brands are doing and how to start your ambassador marketing campaign to get more sales.

By Daniel Cruz | 19 MIN READ

How To Keep Brand Ambassadors Engaged [Infographic] AMBASSADOR MARKETING

How To Keep Brand Ambassadors Engaged [Infographic]

Keeping brand ambassadors engaged is an essential part of your program. Arguably, it’s the crucial piece of your puzzle because only motivated people can bring in the right results. Otherwise, even the most stellar campaign plans can fail.

By David Morneau | 7 MIN READ

How to Track Your Brand Ambassador Program AMBASSADOR MARKETING

How to Track Your Brand Ambassador Program

Most marketing manuals are relatively vague when it comes to tracking the results of your influencer marketing campaign or a brand ambassador program. Luckily, you have a lot of useful tools and programs to help you get started.

By David Morneau | 8 MIN READ

Brand Ambassador Program Examples AMBASSADOR MARKETING

Brand Ambassador Program Examples

We’ll discuss some brand ambassador examples and the lessons you can learn from each. Brand ambassador programs are the new and improved use-a-celebrity marketing tactic. They help you build the face of your brand, thus making it more relatable to your audience.

By David Morneau | 12 MIN READ

How to Create a Brand Ambassador Program AMBASSADOR MARKETING

How to Create a Brand Ambassador Program

Do you want your brand to reach its maximum potential and target as many people as possible? Then you should build a loyal brand community that will always choose you over the competition and defend you in times of crisis.

By David Morneau | 8 MIN READ

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